Coach x Tom Wesselmann
The Pleasure Pursuit ︎︎︎
A layered trip down the rabbit hole of Tom’s view on the pleasures in life.
Responsible for:
︎ creative approach
︎ creative direction:
production, interaction design, sound design, webGL
To accentuate the wonders of Coach’s Tom Wesselmann-inspired collection, we brought the legendary artist’s work to life through an immersive WebGL platform that explores his story.
Users can dive into three themes that are pillars of Wesselmann’s work and principles of pleasure in life—love, wonder and play.
Decorated with flat layers that blend seamlessly with 3D objects and spaces, the platform elegantly shows off the pop art icon's playful use of depth, colour and 20th century iconography. ‘The Pleasure Pursuit’ guides aesthetes and Coach enthusiasts alike into Wesselmann’s mesmerising world—highlighting a collection that truly satiates the senses.
