Hennessy
House of Moves ︎︎︎
A virtual hub for basketball culture beyond the court.
Responsible for:
︎ creative concepting / approach
︎ creative direction: production, art direction, interaction design, webGL, motion design, overseeing creative
︎ client contact
How to pay homage to 75 years of the NBA? Hennessy decided to open their house.
We created the Hennessy House of Moves: a 3D space built in WebGL and dedicated to basketball’s past, present and future.
On one floor, catch a live performance from Gunna; on the next, find a custom trophy honouring Kobe Bryant, a cocktail recipe at the bar, or a curated gallery space with NBA-inspired art. House of Moves went live during the ‘22 All-Star Weekend, leaving benchmarks in the dust to land an average of five minutes spent on-site.
