Ocean Sewage Alliance
Brand launch ︎︎︎
Branding and campaign approach to create ocean sewage pollution awareness.
Responsible for:
︎ creative concepting / approach
︎ creative direction: overseeing; brand design, animation, copywriting
︎ client / strategy contact
The Ocean Sewage Alliance is a brand-new collective advocating for exposure on a largely overlooked environmental issue: sewage and wastewater pollution.
We helped the nonprofit’s founders bring their message to both policy-makers and the public by creating their branding, website, and awareness campaign from scratch. Crafting everything from tone of voice to their logo, we built a brand that’s both bold and approachable—breaking down the squeamishness around discussing human waste.
The campaign centres around three animated videos that playfully subvert our expectations of poo and pee, reframing them as valuable resources that can benefit, rather than damage, our environment.
