Olay
VR Skincare lab
Gamifying the science of skin care in virtual reality.
Responsible for:
︎ creative approach of experience
︎ creative direction: design, UX
We created a VR experience to immerse a broader audience in the science behind OLAY skincare — taking brand ambassadors on an interactive journey to the cellular level of the skin. Featuring a one-of-a-kind visual style inspired by actual microscope data, users are welcomed to a gamified experience.
Using the VR controllers, they’re challenged to create their own treatments for common skin issues — building on OLAY’s insights and formulas in pursuit of the best result. Educating people on the science of good skincare, the experience convinces users of OLAY’s product effectiveness first hand.
