Politie NL
Framed
Interactive story disguised as social platform.
Responsible for:
︎ creative concepting / approach
︎ creative direction: production, shoot, design, UX design, sound design, story writing
︎ client contact
Can teenagers separate natural online behavior from crime? Working on behalf of the Dutch police, we developed an interactive mobile story that lets teens experience the fine line between digital presence and cybercrime.
The interactive story unfolds through videos, chats and social stories and AR functionalities as if the player is navigating an app in their own phone. Players are challenged to ‘help’ one of their classmates which leads them to the verge of breaking the law.
We built a custom engine for branching storylines so that every choice players make will affect how their story ends.
